Barrel proof? 7 Years? Reasonable cost? SIGN ME THE **** UP.

Luxco Introduces Old Ezra Barrel Strength Kentucky Straight Bourbon


September 19, 2018 (St. Louis) — Luxco introduces Old Ezra Barrel Strength Kentucky Straight Bourbon Whiskey this fall. Aged a full seven years for a more robust flavor, this bourbon is bottled at barrel strength of 117 proof. This allows the bourbon to develop bold, intense flavors with the perfect balance of oak, caramel, cinnamon and pepper, with a long, warm finish.


In line with the bourbon inside, the Old Ezra Barrel Strength premium features a custom bottle showcasing two unique embossments. For the first time, the bottles are embossed with the Ezra Brooks “EB” monogram on the base of the bottle and the Lux Row Distillers logo across the top. The die-cut label with gold and copper foil embossing allows Old Ezra to stand out to authentic bourbon drinkers. In addition, the bottle is topped off with a natural cork with wooden top.


“Whiskey continues to experience strong growth – domestic whiskey is up 4.6 percent.* Old Ezra has been well-received with premium bourbon drinkers who enjoy a more full-bodied flavor and higher proof,” says Fletcher Buchman, brand manager.

The Suggested Retail Price for the 750ml bottle of this product is $39.99 and it will be available nationwide this fall.



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About Author

Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for, and the President and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at

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