The latest green-forward initiative comes on the heels of several Bulleit and Diageo commitments to a more sustainable future, and is part of the Bulleit Frontier Fund

Life cycle of oaks infographic

NEW YORK, NY (October 13, 2020) – Bulleit Frontier Whiskey announced today that it’s teaming up with American Forests, the oldest national nonprofit conservation organization in the United States and a leader in forestry innovation, with the goal to plant one million trees over the next five years. As a fundamental part of the recently announced Bulleit Frontier Fund, this initiative reaffirms the brand’s long-standing commitment to a more sustainable future for the bartending and hospitality industry, and the communities surrounding it.

As a brand focused on building community, Bulleit aims to support pioneers like American Forests who are pushing the frontier of sustainability forward, to aid in a healthier future of our planet. The partnership with American Forests announced today reflects this mission.

“At Bulleit, we believe now more than ever that businesses have a responsibility to our environment, our communities and our planet,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “We’re so excited about our partnership with American Forests, because it allows us to further our commitment to sustainability and help in the fight against climate change by planting these trees, which will provide a variety of environmental benefits for years to come including carbon sequestration, air purification, water conservation, and providing vital wildlife habitat.”

The partnership will reforest eastern landscapes dominated by white oaks, a key species for wildlife, water conservation and forest products.

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Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and the President and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.

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