ModernThirst
    Facebook Twitter Instagram
    ModernThirst
    • HOME
    • News & Views
      1. Podcasts
      2. Videos
      3. Events
      4. Links
      Featured

      Four Gate Whiskey Announces Release 15.1, 15.2, & 15.3: The Bluegrass Trilogy

      By BillNovember 30, 20210
      Recent

      Four Gate Whiskey Announces Release 15.1, 15.2, & 15.3: The Bluegrass Trilogy

      November 30, 2021

      Old Forester 21st Release of Annual Birthday Bourbon

      August 24, 2021

      Press Release: Old Forester’s Next Release in the 117 Series Features a Blend of Barrels Aged Solely in Warehouse K 

      August 20, 2021
    • Bourbon & Whiskey
      • Bourbon and Whiskey Reviews
      • Bourbon and Whiskey Mash Bills
      • Bourbon Information & Resources
      • All Whiskey Content
        • Bourbon
        • Rye Whiskey
        • Scotch
        • Irish Whisky
      • Distillery Visits/Kentucky Bourbon Trail
    • Food, Beer, & Lifestyle
      • Pepperheads: Hot Sauce
      • Lifestyle & Features
      • Cocktail Corner
      • Food
      • Barware
      • Other Distilled Spirits
      • All Beer Content
      • Recipes
    • Hot Sauce
    • Shop
    • About Us
      • About Us
      • Patrons and Supporters
      • Sample Policy
      • Get in touch with ModernThirst
      • Advertise with ModernThirst
    ModernThirst
    Bulleit Distillery

    Press Release: Bulleit Partners with Leaders in Tech & Sustainability to Open the Newest Visitor Experience on The Kentucky Bourbon Trail®

    BillBy BillJune 18, 2019Updated:June 18, 2019No Comments6 Mins Read
    [amazon_link asins=’B0747LBSVT,B01N5HU3CP’ template=’MT-product-carousel’ store=’modernthirstc-20′ marketplace=’US’ link_id=’983221c6-f669-400e-8960-809512f5c6b1′]

    Bulleit Partners with Leaders in Tech & Sustainability to Open the Newest Visitor Experience on The Kentucky Bourbon Trail®

    From an On-Site Cocktail Bar with Globally Recognized Bartenders to State-of-the Art, Sensory-Rich High Rye Whiskey Tastings, the New Bulleit Distilling Co. Visitor Experience Forges New Frontiers

     SHELBYVILLE, KY. – JUNE 18, 2019 – Since its inception in 1987 as one of the highest rye whiskeys on the market, Bulleit has been known as the bourbon that broke the mold.  This week, Bulleit continues that tradition of innovation by opening its new Visitor Experience for bartenders, partners and guests from the local community and beyond at the Bulleit Distilling Co. in Shelbyville, KY.  Complete with a sensory-rich tasting experience brought to life through new partnerships with leaders in technology and sustainability, the experience will officially become the 17th stop on The Kentucky Bourbon Trail® when it opens to the public on Tuesday, June 25th.

    “We wanted the Bulleit Distilling Co. Visitor Experience to be reflective of our approach to flipping the script on the whiskey category by curating an immersive, personalized consumer journey steeped in design, technology and of course, our delicious family of high rye whiskeys,” said Sophie Kelly, Sr. Vice President of Whisk(e)y at Diageo North America.  “From our work with Oceanic Global to ensure we’re making sustainable, environmentally conscious decisions, to partnering with The University of Kentucky to bring an organic garnish garden to our cocktail bar, we’re continuing to make friends on the modern frontier to help us bring consumers amazing experiences.”

    A little over 30 miles from downtown Louisville and Lexington, the Bulleit Distilling Co. Visitor Experience is conveniently located and part of an exciting and growing Kentucky Bourbon Trail®. The creation of a world-class distillery and Visitor Experience has generated more than 75 jobs over the last five years and represents an investment by Diageo of approximately $150 million in Kentucky over that time.

    Frontier-forged friendships + a passion for partnerships

     While Bulleit was born in Kentucky, it has become one of the fastest growing whiskeys in the world through the support of bartenders, creatives, makers and Frontiersmen and women around the globe.  To reflect that approach, Bulleit tapped many of them to help create an awe-inspiring experience including:

    • In partnership with the United States Bartender’s Guild, Bulleit will collaborate with Katie Renshaw, “The World Class 2019 U.S. Bartender of the Year” to create the initial signature cocktails that provide visitors with a premium and innovative experience at the new Bulleit Distilling Co. cocktail bar.
    • Bulleit will leverage technology to provide guests an experience unlike any other on the Kentucky Bourbon Trail® with a heightened multi-sensory tasting experience that goes beyond standard tastings through immersive sensory elements like olfactory balls and a timed light-and-soundscape designed in partnership with Sonos.  The experience is intended to enhance the flavors that make Bulleit high-rye whiskeys so unique.
    • Visitors 21+ will have the opportunity to make Bulleit their own at the Bulleit Studio where they can use a 43″ touchscreen drafting table to design a customized Bulleit label to apply to their own bottle.
    • A local Kentucky shop, Worn & Co. celebrates unique style through a mix of new and vintage pieces for men and women. Worn & Co. will be outfitting all the Visitor Experience staff’s apparel for a true Frontier style, and will have goods available for purchase in the Bulleit Distilling Co. Visitor Experience retail shop.
    • Local Graffiti Artist, Braylyn Stewart (otherwise known as ‘Resko’), is a working mural, tattoo and conceptual artist based in Louisville who designed an eco-friendly, green fuel-powered graffiti bus for the Visitor Experience Tour, adding a unique element of local creative flare.

    To celebrate other people and partners who have had a significant impact on the brand, Bulleit has created an interactive “Frontier Gallery” as part of the Visitor Experience tour.  From cultural tastemakers, to longstanding whiskey ambassadors, the gallery serves as a technologically advanced hat tip to deserving brand icons.

    Bulleit Distilling Co. Visitor Experience tour highlights sustainability, technology and modern entrepreneurial spirit

     In addition to showcasing the power of partnerships, the Bulleit Distilling Co. Visitor Experience highlights a number of sustainable practices achieved through a commitment to leveraging modern technology to distill, age, bottle and share the Bulleit family of whiskeys, including:

    • A new partnership with the non-profit Oceanic Global to ensure the tasting experience and cocktail bar aligns with The Oceanic Standard (TOS), a badge and certification for venues that have adopted sustainable operating practices and are committed to eliminating single-use plastics.
    • Through an organic cocktail garden developed in partnership with The University of Kentucky, Bulleit is integrating local, sustainable options into the bar program by building a greenhouse on the Bulleit Distilling Co. property to provide ingredients and garnishes for the onsite cocktail bar.
    • Reducing its carbon footprint, Bulleit partnered with the Kentucky Propane Education & Resource Council, in its commitment to using propane to power Visitor Experience buses.
    • Bulleit Distilling Co. along with Diageo has made a commitment to sourcing 100 percent renewable electricity by 2030. Bulleit Distilling Co. is home to the first industrial solar array in Shelby County, which is capable of collecting enough energy to run most on-site exterior lighting as well as some mobile equipment.

    The details

     All whiskey sales and sampling will be limited to guests 21 years of age and over, but the destination will be open to people of all ages. Upon opening to the public, the Visitor Experience will offer guided tours with Bulleit tastings for $20. Entry to the cocktail bar, retail shop featuring many local Kentucky partners, and access to outdoor grounds, will be free of charge. Tickets will be available for purchase on-site, but Bulleit recommends buying them ahead of time at www.Bulleit.com. At the outset the Bulleit Distilling Co. Visitor Experience and cocktail bar operating hours will be Tuesday-Saturday, 9:30 a.m. – 3:30 p.m. ET.  The Bulleit Distilling Co. will also be hosting community events throughout the summer and is available for private events.  For more information, please contact 502-647-5799. In addition, the historic Stitzel-Weller Distillery will remain open to the public for visitors, and also a destination on the Kentucky Bourbon Trail® in Louisville, KY.

    To keep up to date with the latest news from the Bulleit Distilling Co., make sure to follow @Bulleit on Facebook and Instagram. Whether enjoying a cocktail at the Bulleit Distilling Co., or at home with friends, please do so responsibly.

    Facebook Comments
    Previous ArticleHAPPY NATIONAL BOURBON DAY! 3-Way Blind Video Tasting PLUS Forager’s Keep!
    Next Article New “Bourbon on the Banks” Festival to be Kentucky’s largest Bourbon & culinary celebration as well as the first ever event to honor African-American contribution to whiskey
    Bill
    • Website
    • Facebook
    • Twitter

    Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and Founder and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.

    Related Posts

    Four Gate Whiskey Announces Release 15.1, 15.2, & 15.3: The Bluegrass Trilogy

    November 30, 2021

    Old Forester 21st Release of Annual Birthday Bourbon

    August 24, 2021

    Press Release: Old Forester’s Next Release in the 117 Series Features a Blend of Barrels Aged Solely in Warehouse K 

    August 20, 2021

    Leave A Reply Cancel Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Browse Bourbon and Whiskey Reviews

    Shop T-Shirts from $18.49

     

    [bbp-login]
    Pending Reviews

     

    Shop
    Craft Beer Ratings

    Matt's Beer Ratings

    WHISKEY NEWS AND REVIEWS

    Recent Comments
    • Bill on Signed Bottles
    • Bill on Signed Bottles
    • Tracy on Signed Bottles
    Archives
    • November 2021
    • August 2021
    • June 2021
    • May 2021
    • April 2021
    • February 2021
    • January 2021
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014
    • August 2014
    • July 2014
    • June 2014
    • May 2014
    • April 2014
    • March 2014
    • February 2014
    • January 2014
    Tags
    #IfIhadaBenjamin Barrel Proof Barton Beer Bottled-in-Bond Bourbon Bourbon/Whiskey Reviews Bourbon Classic bourbon review Budget buffalo trace craft Diageo distillery Elijah Craig Evan Williams Four Gate Four Roses GQuiz Heaven Hill irish Whiskey Islay Jim Beam Kentucky Luxco Matt modernthirst Modern Thirst Old Forester press release rating ratings Review Reviews Rye Score scotch Single Barrel Single Malt tasting tasting notes Video Whiskey Whisky Wild Turkey
    Recent Comments:
    • Bill on Signed Bottles
    • Bill on Signed Bottles
    • Tracy on Signed Bottles

     

     

    © 2020 ModernThirst. Please be responsible. Don’t drink and drive.

    © 2020 ModernThirst. Please be responsible. Don't drink and drive.

    Type above and press Enter to search. Press Esc to cancel.