About Author

Bill is the Co-Founder and Editor of ModernThirst. He is a native of Louisville, KY in the heart of Bourbon Country, and attended the University of Kentucky in the mid to late 1990s. Since college, he has dabbled in beer, bourbon, wine tasting, beer making, and currently works in finance. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in the Central Kentucky area, and consulted professionally for bar menus, bar concepts, whiskey label naming, new blend selection, and whiskey flight menus. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.


  1. Hilario Benitez on

    I experienced my first bottle of Wild Turkey 101 a few months ago… Have to say that I fell in love with it! Two fingers, two ice cubes and I’m set !!!

    • It’s surprisingly good, surprisingly cheap, and almost always available. Matt liked it a lot at this tasting, and we’ve both taken to it a lot more often since. Cheers!

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