Evan Williams White Label

86 Great value

Evan Williams White Label clearly blurs the line between a budget bourbon and a premium.

glencairn-amazonThis truncated review was originally posted as part of the  Budget Bourbon Battle Royale.  See the original post here.

What it is:

Evan Williams White label is a 4 year old Bottled-in-Bond bourbon produced by Heaven Hill’s New Bernheim distillery in Louisville, KY.  It can be found in most markets, and is priced under $15.  It is bottled at 100 proof.

EW White Label BiB

  • Appearance: Deep amber.
  • Nose: Corn, Bakery Goods, Vanilla
  • Taste: There are some early fruits, including apricot and banana, but they give way to traditional smoother bourbon flavors of vanilla, caramel, maple syrup, and oak.
  • Finish: Surprisingly long and smooth, with black pepper and cloves.
  • Score: 86/100.


Evan Williams White Label clearly blurs the line between a budget bourbon and a premium.  In fact, I’d wager that most palates would have a hard time declaring this a budget bourbon at all.It is smooth, flavorful, and worthy of a sip.  At under $15, it may be among the best values in bourbon today.

The ModernThirst.com scoring system is a standard 100 point system based on 4 categories, taken in order.

  1. Appearance: 15 points
  2. Nose: 25 Points
  3. Palate/Taste: 35 Points
  4. Finish: 25 points
  • 95+        Epic
  • 90-94     Excellent, Good representative of its style
  • 85-89     Solid sipper
  • 80-84     Drinkable, but potentially flawed.
  • 75-79     Low quality, flawed, use as a mixer only
  • <75        Rot Gut, avoid
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About Author

Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and Founder and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.


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  5. This is always in my cabinet. Without a doubt, the best value in bourbon today. I don’t understand why anyone wouldn’t chip in the extra couple dollars and buy this over the EW Black.

  6. Excellent bourbon- The “budget” “type-cast” is misleading as the quality is very good for the price. Rivals many higher priced, well marketed/advertized (us empire propaganda) brands.

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