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About Author

Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and the President and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.

2 Comments

  1. Bill,
    WTF going from about $15 to $40?? I would think a doubling of price makes more sense at $30. Around Eagle Rare and even HMcK BiB before the recent explosion. But do still see the HMcK at around $34 if I look hard enough. And didn’t Early Times come out with a BiB at under $30? I guess we all will vote with our wallets.

    • The old KY-only release was entirely under-priced from Heaven Hill’s perspective (which is one reason Kentuckians loved it).

      I feel like this is their attempt at hitting the reset button with regards to price. Cancel it, then bring it back a year older with better packaging and release it in markets that didn’t get the old version so no one expects a 7 year bonded bourbon at $15.

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