The Stone  Enjoy By Series, is a tribute to, and an in your face reminder to the fact that hops taste best when fresh.  Since 2012, this premier California brewer has been releasing bombers of a Double IPA with a date that they recommend that you Enjoy it By.  The date is in large print, and sometimes corresponds with a relatively significant date.  The first one that I tried was the second installment of this series 12.12.12.  I instantly fell in love with its bold fresh floral hop flavors and aroma. Since then I have been buying into every offering in the series.  While they all are upper echelon beers, none have lived up to the 12.12.12 in my mind.  That is until I tried the current offering, 10.31.14.  This one lives up to my expectations and possibly exceeded them.  I encourage you to give it a try, before those candy hording kids show up to your door next Friday.

Brewer Notes:


Stone Enjoy By 10.31.14 IPA

Style: Double IPA ABV: 9.4 Bottled On: 09.26.14

You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.

Facebook Comments

About Author

Matt is the Co-Founder and Resident Beermeister of He was born and raised on the west side of Cincinnati. From his humble beginnings as a Burger Light and Hudy Delight drinker, he has developed a palate for some of the America’s best beer, bourbon and wine. He has enjoyed visits to the Kentucky Bourbon Trail, and countless breweries. In 2013 he became more serious about homebrewing, and has hopes to continue to expand his brewing hobby. Matt resides in Cincinnati with his wife and two daughters. Twitter @GaterMatt, email

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.