A Few weeks ago, one of our regular readers (Thanks, Gary!) posed an interesting question to us and sparked a conversation on our Forums:  If I had $100 to spend on one or more bourbons, which ones would I buy?

It’s really the age old question for bourbon-lovers isn’t it?  On what particular whiskey should a whiskey lover spend their hard-earned dollars?  To best answer it, I decided to call in the cavalry.  I contacted a number of bourbon and whiskey bloggers, podcasters, writers, and retailers and asked them to submit their own strategic allocations of a hundred bucks.  This Bourbon Brain Trust consists of:

Over the next couple of weeks, we’ll see each writer answer that question however they like.  They’re free to create any scenario (desert island, last bourbons they’ll ever drink, etc.) And they’re free to structure it any way they like.  The only real constraint is that the bourbon they choose must be at least somewhat reasonably obtainable to the standard buyer in their area (so no Pappy, 1965 Dusties, etc.)

We’ll post excerpts, full text, photos, links, etc. right here on ModernThirst, but be on the lookout for their work to pop up on their own sites as well!  And check twitter for #IfihadaBenjamin.



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About Author

Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and the President and Chief Blending Officer for Four Gate Whiskey Company. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com.


  1. Bill, I toasted 50 with Birthday Bourbon and chased it with a keg of Shiner Bock. But I also got gift cards to my favorite liquor store. Want to guess how much? I also got more than 7 liters of bourbon and tequila. I’m stocked pretty good. In fact, I’m back over 30 bottles. But I’m going take one of these bloggers up on their recommendations and spend that $100. I can’t wait to see what these intrepid bourbonistas concoct. Great graphic, by the way.

  2. Pingback: If I had a Benjamin ($100)…By Chris | Bottom of the Barrel: A Bourbon Podcast

  3. Thanks! I’m still working out the final details on my own selections, but I have a feeling it won’t be too far off what others are going to choose.

  4. Pingback: If I had one hundred dollars to spend on whiskey…. - WHISKEY JUNKIESWHISKEY JUNKIES

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